brand love
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In addition, brand love is connected with more extrovert needs for self-expression, in that an individual can express themselves through the brand (Batra et al. i love you dalam bahasa korea , 2012). love in contract sub indo download Further, brand love is connected to self-extension in that brands can be seen as physical extensions of the body or brain (Ahuvia et al , 2009; Rauschnabel and Ahuvia, 2014)
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